Highfive Brand Design Reimagined
Summary
Highfive, a distinguished conferencing platform, witnessed a shift in market dynamics that demanded an evolution in their brand’s creative narrative. This transformation was pivotal in guiding their brand direction and enhancing recognition. They harnessed the generated content to invigorate their sales channels, boost online traffic, and ultimately facilitate their acquisition by software company Dialpad.
The primary aim of the conferencing platform was to augment sales, necessitating the development of a more distinct messaging system. This strategic move yielded a surge in online traffic, ignited conversations surrounding the product, and garnered earned media attention. These collective efforts contributed to establishing a clearer and more defined space for the Highfive-Dialpad merger.
My role in developing the
Online Styleguide UI
As Highfive embarked on its brand system update, a significant aspect involved infusing a human touch and crafting the desired visual tone to resonate within the market. My task encompassed creating a visual narrative that not only reflected the brand’s upscale quality but also selected elevated settings that maintained a relatable connection with a wide-ranging audience, effectively communicating with the evolving masses.
Within this context, I devised a mock UI layout to establish a comprehensive online hub. This served as a central destination for guidance and resources, sustaining the Highfive brand. The layout was designed with a dark backdrop to facilitate visual comfort, allowing users to effortlessly focus on the messaging and pivotal points of the flourishing conferencing solution.
Technical Notes:
Adobe XD – Social weekly design executions
Adobe Photoshop – Quick animations
Re-Imagining
Highfive.com
Given the evolving market landscape and the profound impact of the pandemic on meeting solutions, the entire online presence necessitated a redefinition of the user experience. The site required visual reinforcement in the following areas:
- UX flow and updated layouts to support the changing service tools Highfive were rolling out, a visual plan that allowed important information to key sales channels to target their markets.
- Visual Art that spoke to our marketplaces by reflecting and forecasting visuals narrations of “What does tomorrow look like?”
Highfive’s online messaging and style wanted to embody being:
- “Plugged in”
- Smart but doesn’t take themselves too seriously
- Business casual
Tech Notes:
Wireframe—Adobe XD
Photography—Stock w/ Photoshop
UI Visuals—Sketch w/Abstract
What I contributed to improving the
Product & Platform Visual Style Story
While the brand’s longstanding mission has been to make video conferencing a commonplace experience through room ownership, Highfive now faces the challenge of innovating in this new era of work. This involves building a seamless connection from meeting rooms to stand-alone software (SW). As part of Highfive’s brand system update, the objective is to humanize and establish a visual tone that resonates in the market. My approach involved crafting a visual narrative that showcased the brand’s premium quality by selecting relatable yet elevated settings that connect with a broad and evolving audience, even during a national pandemic.
This campaign seeks to address these concerns, targeting diverse industries such as entertainment, legal, telemedicine, and virtual training/education.
Re-Imagining the
Highfive Social Design Story
Highfive’s social media strategy aimed to spark brand activation and raise awareness, resulting in increased followers and subscribers across various platforms. This encompassed creating programs and campaigns to populate the pipeline and generate opportunities within Salesforce. The overarching goal was to enhance the content strategy, preparing for upcoming brand endeavors, and fostering meaningful conversations to drive comprehensive social engagement and relevance.
Technical Notes:
Adobe XD – Social weekly design executions
Adobe Aftereffects – Social video platform mock-ups
Adobe Rush – Quick video transitions
For more information about this project HMU, invite me to an interview