Summary
Project Overview
Edelman PR tasked me with designing a comprehensive communications presentation for Slack, aimed at advancing their evolving narrative and supporting their scaling efforts. The goal was to create a visually compelling deck that aligned with Slack’s brand identity while infusing Edelman’s unique perspective.
Objective
To develop a presentation that effectively communicated Slack’s strategic narrative, leveraging their established visual identity while introducing innovative design elements to reflect Edelman’s creative approach.
Active Role In Project
Key Responsibilities
Outcome
Skills Demonstrated
Color & Style Direction
The design sought to embody the sleek, minimalist color palette and aesthetic approach developed by the Character SF team for this innovative tech-driven robotics company. By integrating their carefully curated color cues, I established a cohesive stylistic tone that balanced the presentation’s extensive text with dynamic layouts. This approach not only complemented the content, but also amplified visual intrigue, drawing attention to the robotic device and its unique features.

Style Template
The design template was crafted in Keynote, simplifying the process for shareholders to effortlessly incorporate their raw content and data into polished, professional layouts. The designs achieved a perfect equilibrium between text and the vibrant color palette, enhancing the visual messaging strategy and supporting the brand’s growth with clarity and impact.
Graphics and Section Pallets
Each chart and graphic was thoughtfully designed and customized in Keynote, empowering leadership to easily update company-specific data while maintaining a unified and consistent visual identity. By fully embracing the brand’s expansive color palette—rather than limiting it to just one or two primary colors—Kindred was able to authentically express its brand personality from the very first touchpoint, creating a memorable and cohesive experience.