Jaunt Brand Update System
Brand Strategy & Personification
Jaunt, once a comprehensive VR/AR production, deployment management, and software trailblazer, has transitioned into an AR (Augmented Reality) software development company. In line with this transformation, Jaunt sought to evolve its brand system beyond its well-known Jaunt one camera. Recognizing their evolving visual requirements and shifting positioning in the market, I pinpointed their needs to help the company establish a cohesive and distinct voice within the industry.
The brand update aimed to accomplish the following:
1. Redefine the perception of Jaunt for brands, investors, and the media industry as a whole.
2. Reintroduce Jaunt as a global provider of premium experiences through creation and distribution.
3. Reposition Jaunt to be synonymous with comprehensive immersive content production and distribution.
4. Amplify awareness of Jaunt’s creative prowess.
Messaging System
Jaunt’s ambition extended beyond altering their market communication – they aimed to reshape their visual impact as well. Harnessing the expansive library of over 200 VR experiences they had produced, I drew inspiration from the brand’s entire journey. My goal was to craft the next chapter of their narrative through the eyes of the viewer. By establishing this human connection, we could more vividly illustrate the essence of what VR/AR aims to convey – the realm of possibilities. This approach reaffirmed the brand’s core message of inviting our audience to “see immersively.”
Dare to take a journey to the next phase of immersion; with a quick adjustment of the headset or press of a button, you can take a Jaunt toward visual freedom. Witness new visual perspectives and create brain staining memories that were worlds away; now right in front of your eyes. It’s time to SEE IMMERSIVELY.
Jaunt is the leading XR solution’s provider, helping partners produce and distribute the full spectrum of immersive content (virtual reality, augmented reality, and mixed reality). Through its full service global production house, Jaunt Studios, and the Jaunt XR Platform’s state of-the-art distribution technology, Jaunt enables companies to leverage XR to tell their stories immersively.
Identity Reimagined
Identity Anatomy
Brand Personality
To enhance and reinforce Jaunt’s visual system, the team and I recognized the value of curating an extensive library. This approach would foster cohesiveness and establish a distinct style narrative that the company could uniquely assert in the market. It would not only enhance visual clarity but also fortify their brand equity.
Technical Notes:
3D Visual Rendering – Photoshop
Support Notes:
Iconography & Logo vectoring: Heather Nolan
3D Render Treatment
Vector Identity Treatment
Motion Visual Experience
The concept aimed to depict the audience’s interaction with Jaunt’s technology and crafted content, showcasing a truly immersive human experience. Our approach was to utilize the startup web platform Ceros, allowing us to design a single-page visual brand overview. This page effectively communicated each aspect of the Jaunt brand system, emphasizing its core pillars.
Technical Notes:
Visual Animations – Aftereffects – Photoshop
Social Visual Positioning
Jaunt’s intention extended beyond altering their market communication; they aimed to reshape their visual perception as well. Drawing inspiration from the extensive collection of over 200 VR experiences produced by Jaunt, I found a catalyst in the concept of immersion. I connected this with a human element, illustrating individuals editorially engaged in our immersive experiences. This approach aimed to forge a human connection, enabling us to vividly convey the essence of VR/AR – the realm of possibilities. This strategy reinforced the brand’s core message of inviting our audience to ‘see immersively.’
ICONOGRAPHY
As a way to enhance and reinforce Jaunt’s visual system, I believed that curating an extensive library would foster cohesiveness and establish a distinct style narrative for the company. This approach would enable them to assert their presence in the marketplace and further enhance visual clarity, ultimately strengthening their brand equity.
Technical Notes:
Photoshop: Raster gif animation, visual treatment, 3D logo treatment
Adobe XD: UI Layout and Social mocking
Support Notes:
Iconography & Logo vectoring: Heather Nolan
