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Jaunt Brand Update System

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Project Summary

Jaunt, once a leader in VR/AR production, deployment management, and software, transitioned into a focused Augmented Reality (AR) software development company. As Creative Director, I led the evolution of Jaunt’s brand system, moving beyond its iconic Jaunt One camera to reflect its new positioning in the market. This transformation required a strategic overhaul to redefine Jaunt’s identity, ensuring it resonated with brands, investors, and the media industry as a global provider of premium AR experiences.

  1. Reposition Perception: Redefine how Jaunt is perceived by brands, investors, and the media industry, shifting from a hardware-focused legacy to a software-driven innovator.
  2. Reintroduce the Brand: Establish Jaunt as a global leader in the creation and distribution of premium immersive experiences.
  3. Expand Industry Presence: Reposition Jaunt as synonymous with end-to-end immersive content production and distribution.
  4. Highlight Creative Excellence: Amplify awareness of Jaunt’s creative capabilities and technological expertise.
  1. Brand Strategy: A comprehensive roadmap for Jaunt’s repositioning in the AR industry.
  2. Visual Identity System: An updated brand system, including logos, typography, and color palettes.
  3. Messaging Framework: Clear and compelling messaging tailored to brands, investors, and media stakeholders.
  4. Marketing Collateral: A suite of assets, including presentations, digital content, and promotional materials.
  • Successfully repositioned Jaunt as a leader in AR software development, enhancing its appeal to brands, investors, and the media industry.
  • Established Jaunt as a global provider of premium AR experiences, reinforcing its reputation for innovation and creativity.
  • Amplified awareness of Jaunt’s creative prowess, solidifying its position as a trailblazer in immersive content production and distribution.

Messaging System

Jaunt’s aspirations went beyond redefining their market communication—they sought to transform their visual impact as well. Leveraging their extensive library of over 200 VR experiences, I drew inspiration from the brand’s rich history to craft the next chapter of its story. My approach centered on the viewer’s perspective, creating a human connection that vividly illustrated the essence of VR/AR: the boundless realm of possibilities. This strategy not only reinforced Jaunt’s core message but also invited audiences to “see immersively,” embodying the brand’s mission to inspire and innovate.

 Messaging Framework:

  • Crafted a messaging framework that articulated Jaunt’s value proposition, targeting brands, investors, and media stakeholders.
  • Emphasized Jaunt’s ability to deliver premium AR experiences through cutting-edge technology and creative excellence.

Dare to take a journey to the next phase of immersion; with a quick adjustment of the headset or press of a button, you can take a Jaunt toward visual freedom. Witness new visual perspectives and create brain staining memories that were worlds away; now right in front of your eyes. It’s time to SEE IMMERSIVELY.

Jaunt is the leading XR solution’s provider, helping partners produce and distribute the full spectrum of immersive content (virtual reality, augmented reality, and mixed reality). Through its full service global production house, Jaunt Studios, and the Jaunt XR Platform’s state of-the-art distribution technology, Jaunt enables companies to leverage XR to tell their stories immersively.

Identity Reimagined

Identity Anatomy

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Brand Personality

Brand Strategy:

  • Conducted an in-depth analysis of Jaunt’s evolving market position and visual needs to identify key opportunities for differentiation.
  • Developed a brand narrative that emphasized Jaunt’s transition from hardware to software, highlighting its role as a pioneer in AR innovation.

Strategic Approach:
To strengthen and elevate Jaunt’s visual system, the team and I identified the need to curate an extensive asset library. This approach was designed to foster cohesiveness and create a distinctive style narrative that would set Jaunt apart in the market. By building a robust visual foundation, we aimed to enhance clarity, consistency, and brand equity, ensuring Jaunt’s identity resonated powerfully across all touchpoints.

Visual Identity:

  • Evolved Jaunt’s visual system to reflect its new focus, moving beyond the legacy of the Jaunt One camera.
  • Created a cohesive and modern design language that communicated sophistication, innovation, and global reach.

Tools:
Photoshop 

Support:
Iconography & Logo vectoring: Heather Nolan

JauntColorSys
3D Render Treatment
Vector Identity Treatment
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Motion Visual Experience

Creative Execution:

The concept centered on illustrating the audience’s interaction with Jaunt’s technology and content, highlighting the transformative power of immersive human experiences. To bring this vision to life, we leveraged the startup web platform Ceros to design a dynamic, single-page visual brand overview. This interactive page effectively communicated every facet of Jaunt’s brand system, emphasizing its core pillars while engaging users in a seamless and visually compelling journey.

Technical Notes:
Visual Animations — Aftereffects — Photoshop

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Social Visual Positioning

Creative Vision:

Jaunt’s ambition went beyond redefining their market communication—they sought to transform their visual identity as well. Inspired by their extensive library of over 200 VR experiences, I anchored the creative direction in the concept of immersion. By integrating a human element, I showcased individuals editorially engaged in these immersive experiences, creating a relatable and emotional connection. This approach vividly conveyed the essence of VR/AR: a boundless realm of possibilities. Ultimately, it reinforced Jaunt’s core message, inviting audiences to “see immersively” and experience the future of storytelling.

iPhone 8 Front View Mockup by Anthony Boyd Graphics
Facebook 2018 Mockup Template PSD_1_HEATHER
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ICONOGRAPHY

Strategic Approach:
To elevate and solidify Jaunt’s visual system, I championed the curation of an extensive asset library. This initiative was designed to foster cohesiveness and craft a unique style narrative, enabling Jaunt to carve out a distinctive presence in the marketplace. By enhancing visual clarity and consistency, this approach reinforced the brand’s identity and strengthened its overall equity, ensuring Jaunt stood out as a leader in immersive experiences.

Tools:
Photoshop
Adobe XD

Support:
Iconography & Logo vectoring: Heather Nolan

REFLECTION

This project was a testament to the power of strategic branding in driving business transformation. By redefining Jaunt’s identity and visual system, we not only aligned the brand with its new market position but also amplified its impact as a leader in the AR industry. As Creative Director, I was proud to lead a team that delivered a brand evolution as innovative and forward-thinking as Jaunt itself.

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