GoPro Pitch Presentation w/ UM
Project Summary
Overview
At the time, UM was entrusted with a critical mission: to elevate GoPro’s brand trajectory within the competitive video electronics sector. GoPro sought to expand its market presence and strengthen the perception of its hardware products. This project involved creating a dynamic visual presentation to demonstrate UM’s strategic capabilities, innovative ideas, and actionable approaches to drive GoPro’s market growth and consumer engagement.
Objective
- Showcase UM’s expertise in brand strategy and market expansion.
- Develop a visually compelling deck to guide GoPro’s market objectives.
- Seamlessly integrate motion videos, timeline transitions, and custom animations tailored to various presenters.
- Harmonize UM’s branding with GoPro’s product storytelling for cohesive messaging.
Style Direction
Approach
- Strategic Visual Storytelling:
- Crafted a narrative that balanced UM’s strategic insights with GoPro’s adventurous brand identity.
- Designed layouts to incorporate motion videos, animations, and smooth transitions, enhancing engagement and clarity.
- Design Challenges & Solutions:
- Addressed limitations in replicating complex charts and graphics by strategically integrating pre-designed visuals.
- Maintained visual consistency across the deck while working within tight time and resource constraints.
- Brand Alignment:
- Ensured a seamless blend of UM’s professional branding with GoPro’s dynamic product visuals, creating a unified and impactful presentation.
Working with UM, we created a strategic visual deck to support the client’s market goals. The design integrated motion videos, timeline transitions, and custom animations, blending UM’s branding with GoPro’s storytelling for a cohesive narrative. When replicating certain visuals wasn’t feasible, we used pre-designed elements while maintaining consistency, ensuring an efficient and polished delivery within tight timelines.
Technical Notes:
Adobe Photoshop: Photo retouching
PowerPoint: Presentation composition
Slide Visual Story Design
To achieve visual coherence in the presentation, we identified and emphasized shared design elements between the two brands, using them to shape the narrative. The overarching visual story drew inspiration from both companies, known for their adventurous storytelling and bold achievements. This foundation allowed us to craft a compelling narrative while highlighting innovative vertical solutions in a clear and impactful way.
To address data-heavy slides, we broke them down and introduced a step-by-step build approach, maintaining clarity and alignment with the deck’s visual narrative. Custom visuals were produced in-house exclusively for this presentation, ensuring they met its specific objectives. UM believed that going the extra mile to clearly communicate their dedication and measurable results would make a lasting impact on GoPro.
