Project Summary
ASICS HYPERGEL-KENZEN™ Launch Event
Agency: UEG — United Entertainment Group
Client: ASICS x Foot Locker, Inc.
Collaborators: Steve Aoki (DJ/Producer)
Project: HYPERGEL-KENZEN™ Launch Event
Location: New York City
Overview:
ASICS unveiled the HYPERGEL-KENZEN™, the newest addition to their HYPERGEL™ footwear line, in collaboration with Foot Locker, Inc. The launch featured an exclusive, immersive RSVP pop-up event in NYC, headlined by international DJ and producer Steve Aoki. The event aimed to capture the dynamic energy and innovative design of the product while engaging a targeted audience.
Technical Notes:
Illustrator
InDesign
Feature Display Menu Wall
My Role:
— Designed display collateral and social wallpapers that aligned with the event’s creative direction.
—Insured visual consistency across all materials to reflect the HYPERGEL-KENZEN™’s bold and energetic identity.
—Collaborated with the creative team to integrate design elements that complemented the immersive experience.
Key Contributions:
— Developed visually striking display collateral that enhanced the event space and showcased the product effectively.
—Treated social wallpapers tailored for digital platforms, extending the event’s reach and engagement online.
—Maintained brand alignment while infusing creativity to elevate the overall aesthetic of the launch.
Skills Demonstrated:
— Graphic design
— Brand alignment
— Creative collaboration
— Digital and print design
Outcome:
The event successfully brought the HYPERGEL-KENZEN™ to life, blending immersive design with high-energy activation. My contributions helped create a cohesive visual experience that resonated with attendees and amplified the product’s launch across both physical and digital spaces.
This project highlights my ability to deliver creative solutions that align with brand objectives and enhance audience engagement.
Caption: Influencer @brettconti.nyc post
Print & Digital Event Collateral
To ensure the visual success and systematic cohesion of the HyperGel space, a collection of collateral materials was developed to enhance the immersive experience.
