Alex Blania and Sam Altman unpacked the World App updates in a live online keynote. The holiday special showcased new features and its impact on global finance and everyday interactions.

Project scope:

To develop a consistent visual system (typography, color, layout, iconography, transitions) that aligns with the brand’s identity and the livestream’s visual environment.

For this project, I developed a versatile suite of deliverables tailored for every stage of production—from draft versions for rehearsal to a high-visibility master optimized for livestreaming. To ensure long-term utility, we provided a full archival package (Keynote, PDF, and video). This was supported by a comprehensive design system, including master slides, typography, color palettes, and visual motif guidelines.

The overall design was crafted to smoothly narrate a story of where World App is at and where they are going in the future.