Unwrapped by World App

Alex Blania and Sam Altman unpacked the World App updates in a live online keynote. The holiday special showcased new features, its impact on global finance and everyday interactions.

TFH_SlideMockSet (2)
Project scope:
To develop a consistent visual system (typography, color, layout, iconography, transitions) that aligns with the brand’s identity and the livestream’s visual environment.
Screenshot 2026-04-03 at 1.00.53 PM
Screenshot 2026-04-07 at 3.10.46 PM
Screenshot 2026-04-08 at 2.45.24 PM
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2025-12-10 21.49.14
TFH_Unwrapped_2025_NonDemo_Fillexport

For this project, I developed a versatile suite of deliverables tailored for every stage of production—from draft versions for rehearsal to a high-visibility master optimized for livestreaming. To ensure long-term utility, we provided a full archival package (Keynote, PDF, and video). This was supported by a comprehensive design system, including master slides, typography, color palettes, and visual motif guidelines.

The overall design was crafted to smoothly narriate a story of where World App is at and where they are going in the future.

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