Elise AI Activation Pitch
EliseAI is an AI startup based in New York City, transforming complex housing and healthcare systems.
The scope was to build a full OOH campaign to generate high-quality candidate leads, targeting engineers and relevant professionals.
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Drive traffic to their careers page.
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Increase EliseAI’s brand awareness among the NYC tech community.
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Improve conversion rates for our currently running digital campaigns.
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Deliver measurable results over a 3-month pilot campaign.
For this project, we built a narrative that’s in the voice of frustrated customers and engineers who speak in a matter-of-fact tone. This was supported by a comprehensive design system, including typography, color palettes, and visual motif guidelines.
